Should a Direct Marketing Magazine Have Boring Headlines?

Irony of ironies: Direct Marketing News has the most boring headlines ever.

Here are samples from the cover of the August 2011 issue?

• Occasion for change
• Making a commitment
• Email front and center
• Furnished dwellings

That?s it! Those are the cover headlines. The first one in the list is the ?Spotlight? article; the other three are in the sidebar.

Inside you?ll find equally boring pabulum. For example:

• Retailers save on swipe fees with discounts
• Tailor marketing strategies to customer preferences
• Mobile tagging extends TV ads for brands
• New accounting rules will improve your loyalty books
• Drive e-commerce with tailored email tactics
• Marketers leverage Facebook for email acquisition and consumer engagement

As I look through the magazine, it?s actually difficult to find anything at all that catches my attention.

Now, I realize it?s a news magazine, but given that it?s DIRECT MARKETING news, couldn?t it be just a little bit more interesting than ?Occasion for change??

-Ryan M. Healy

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Tagged as: attention, boring, Direct Marketing, headlines, irony, magazine, news, pabulum

Source: http://www.ryanhealy.com/boring-direct-marketing-magazine/

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