This post is meant to be helpful for all levels of SEO expertise. You can also find DIYSEO posts classified by level of expertise on the following pages:
Were you celebrating the Queen?s Diamond Jubilee? Or, were you working away and catching up from the previous long weekend? Either way, we hope you had a great week and were able to get lots done. Ready to find out what you missed while you were busy?
Beginners can enjoy a free ebook or some free analytics tools that are sure to give you a ton of new information to work with. Intermediates also get a new tool to test out this week. And finally, advanced DIYers get a good look at mobile marketing numbers, the effect of the Google+ Local Pages, and segmentation.
Also, be sure to check out the news section in this week?s post round up. It not only has some interesting news items, but it also has some information on a series of sites that were hacked this week.
Let?s get started, shall we?
Beginner SEO and Marketing
The Magnificent Seven of Free Web Analytics Tools ? Even the perfect website isn?t so great without a good analytics program to monitor and measure the traffic. Your analytics not only tells you how much traffic you?re getting, but it also can tell you where you?re losing traffic, which pages are working, and where you can grow your business. Not sure what?s out there for analytics? What something with a specific feature, but don?t have a ton of cash to spend on it? Check out the seven free tools in Vertical Response?s post.
The Crazy Busy Marketer?s Guide to Content Creation in the Real World ? Content creation is a huge mountain, and if you?re busy getting your site off the ground, it?s one mountain you just don?t have time to conquer. Or do you? John Jantsch of Duct Tape Marketing released an interesting ebook on content creation that you might want to check out.
Intermediate SEO, Marketing & Business Tips
BoostSuite Beta Has Arrived ? Have you been looking for ways to build and improve your website, but don?t have time to gather and analyse a ton of data? This new optimization tool may be the solution you were looking for. The beta is free, so give it a try and let us know what you think.
How to Handle an Unsubscribe With Style, Class & a Little Sass ? It can be really frustrating when someone unsubscribes from your mailing list, but that doesn?t mean you should try to fight it. Vertical Response had some excellent examples and suggestions for handling the unsubscribe process.
Advanced SEO, Marketing & Business Links
Mobile Devices Are Key to Content Consumption ? Been dragging your feet about setting your site and marketing up for mobile devices? Shelly Kramer of V3 published a post this week that looked at the numbers behind this ?new? medium and why it?s this year?s marketing must-have. And if that was enough to motivate you, check out Jason Falls? BWENY presentation on mobile marketing at Top Rank.
Don?t Put Your Eggs in One Basket: Conversion Through Segmentation ? Visitors use your site for all sorts of reasons. Each type has a specific purpose and set of needs, and if you?re going to meet these needs to maximize your conversions, each one needs its own conversion path. Sound complicated? Don?t worry. Amie Marse did a great job of simplifying this process in her Small Business Trends post this week.
Google+ Local Page: Already In Top Ten ? Last week, we pointed you towards Matt McGee?s post on local Google+ pages. And in it, McGee suspected these pages would have some serious ranking power. Turns out he was right. And if you want to know more, check out Lisa Barone?s post on the amalgamation of Google+ and Google Places or the one from Duct Tape Marketing.
Great Posts Published This Week Everyone Should Check Out
Controlling Your Facebook With Admin Roles ? Early this week, Facebook gave its pages a new feature: admin roles! Now, you can assign different jobs and abilities to all the admins on your page and help keep everyone organized. This post from Rebar Business Builders looks at how this new feature works. (Facebook said it would also be releasing scheduled posts in the near future.)
Google Says Linking to a Few Bad Sites Is Ok ? Matt Cutts recently published a video that explained linking to a few bad sites isn?t going to hurt you any. This is interesting considering all the hype surrounding bad links lately. You can catch iNeedHits? summary of the video on their blog.
Google Penguin 1.1 Update Released ? You might also be interested in Cutts? other announcement this week: the arrival of the first penguin tweak.
Google Acquires Trust Seal Provider KikScore ? If you?re interested in online retail or security, you may be interested in the search giant?s lates acquisition. What do you think of it? Anything interesting going to come out of it?
And while this isn?t exactly a marketing or SEO topic, we did want to bring to your attention the data breach at eHarmony, LinkedIn, and Last.fm this week. If you have accounts at any of these sites, change your password, change the passwords for any other accounts that use the same passphrase, and disconnect/reconnect any accounts connected with them to ensure your business remains safe.
This sounds like overkill, but think about it: If you use the same password on LinkedIn, Facebook, and WordPress, hackers now have access to your website and a good portion of your marketing. Not a comfortable thought, is it? Change them and err on the side of caution.
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